The American Gaming Association (AGA) has released a new survey on the upcoming Super Bowl LVIII, predicting that 26% of American adults, or 68 million people, will wager a total of $23.1 billion on the event. This represents a significant increase from the $16 billion wagered last year, attributed to the growth of legal sports betting in various states.

Based on a sample of 2,204 adults, the AGA found that 42.7 million American adults are likely to place traditional sports wagers, marking a 41% increase from 2023. Additionally, 36.5 million individuals are planning to bet casually with friends or as part of a pool, up 32% from the previous year. The AGA also noted that 28.7 million adults, or 11% of the adult population, intend to bet using a regulated US sportsbook.

The survey also revealed that 47% of bettors plan to wager on the Kansas City Chiefs, while 44% intend to bet on the San Francisco 49ers in the Super Bowl.

AGA’s President and CEO, Bill Miller, emphasized the importance of player protection in light of the growing interest in sports betting. He stated that responsible gambling tools and messaging will continue to be a priority for the association.

According to the survey, 75% of Super Bowl bettors have seen responsible gambling messages, and 47% of all American adults have encountered a responsible gambling ad in the past year. In an effort to promote safer gambling, Miller will join forces with former NFL player and current Fox Sports host, Mark Ingram II, to discuss the state of sports betting and the importance of responsible wagering.

Ingram expressed his enthusiasm for partnering with the AGA, emphasizing the importance of keeping sports betting social and responsible. It is worth noting that sports betting is now legal in 38 states and Washington DC, providing access to legal betting for over 67% of all adult Americans.

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