Aristocrat Gaming Enhances Portfolio with Launch of Emoji All Stars Slot Machine
Following the successful debuts of the NFL Kickoff slot machines and NFL Super Bowl Jackpots, Aristocrat Gaming has announced the launch of the official emoji All Stars slot machine. This exciting release is expected to diversify the company’s portfolio as it continues to gain momentum in the industry.
Aristocrat Gaming has been recognized for its excellence, receiving the Land-Based Industry Supplier of the Year award for the fifth consecutive year at the annual Global Gaming Awards. During the same ceremony, the company also received the industry’s Slot of the Year recognition for the sixth consecutive year for their Jackpot Carnival, and the Best Land-Based Product award for their Neptune Single Stratus Sign Package.
The new multi-level progressive slot game, emoji All Stars, features well-known emoji-branded icons and the studio’s all-star characters. It was originally presented to the public during the Global Gaming Expo in Las Vegas. The deal between Aristocrat Gaming and the Germany-based business emoji company GmbH was completed with the assistance of Retail Monster LLC, the emoji company’s licensing agent for North America.
The emoji All Stars game includes a series of exciting bonus features such as Free Games, Hold & Spin, and an Instant Feature, along with the option to select characters. It is currently available on the Neptune Single cabinet and is expected to reach all casino floors by 2024.
According to emoji’s chief executive officer and founder, Marco Hüsges, the collaboration between the emoji brand and Aristocrat’s icons is the result of two years of hard work and ongoing development. Aristocrat Gaming’s president of Americas and Europe, Middle East, and Africa, Tom O’Brien, commented on the popularity of emojis as an important component of everyday communication and expression, and how the new game will allow players to engage with their favorite emoji icons and Aristocrat Gaming characters.
In addition to this launch, emoji also announced a new agreement with restaurant chain Del Arte in France, aimed at targeting children and families by running at Del Arte’s 200 restaurants until November 30, 2023. This deal was brokered by WildBrain CPLG, a leading entertainment, sport, and brand licensing agency.