The PDC has recently announced a renewed partnership with bet365, which will continue to sponsor the upcoming World Series of Darts tournament in New York. Bet365 has been the title sponsor of the US Darts Masters for the past two years, supporting the event since its relocation to The Theater at Madison Square Garden. Under the new agreement, the event will once again be known as the bet365 US Darts Masters and is considered one of the most significant events in the World Series of Darts.
The US Darts Masters features eight top PDC stars competing against eight North American competitors over two days. The 2023 event was won by Michael van Gerwen, who secured a notable victory against Jeff Smith at Madison Square Garden. In 2022, Michael Smith emerged as the champion. Both van Gerwen and Smith are set to return to the upcoming 2024 event, scheduled to take place from May 31 to June 1.
In addition to the US Darts Masters, bet365 will also sponsor the North American Championship on June 1, where eight US players will face off against eight Canadian pros. Tickets for both events will be available for purchase starting on December 4.
PDC’s CEO, Matt Porter, expressed delight in securing bet365’s support, noting the popularity of the US Darts Masters as one of the most anticipated events in the World Series of Darts. Porter also mentioned the excitement of hosting both the US Darts Masters and the North American Championship once again.
A spokesperson for bet365 echoed the excitement for the partnership, emphasizing the event’s status as a must-see for darts fans in the USA and expressing eagerness to return to the iconic Theater at Madison Square Garden.
In other news related to bet365, the company recently made headlines for withdrawing Stephen Caulker from his pundit role due to his views on gambling.