Betby, a rapidly growing and innovative sports solutions and technology provider, has achieved a significant milestone with the approval of its esports odds feed portfolio by the Malta Gaming Authority (MGA). The company announced that it has successfully met all the requirements outlined by the MGA after an extensive audit and assessment, leading to the regulatory approval.

With this approval, Betby can now offer its esports odds feed to gambling operators holding an MGA license. These operators will have access to live and pre-match odds, statistics hub, results, and round-the-clock content coverage using Betby’s Sportsbook solution or a separate esports data feed. The company also highlighted that operators in regions where MGA licenses are accepted can also utilize its esports solution.

Looking ahead, Betby revealed its plans to introduce a range of AI-based sportsbook tools at ICE London, a highly anticipated event in the gambling sector. The company also intends to showcase its sportsbook solution at the event.

Ilze Ramolina, Betby’s head of legal, expressed her appreciation for the approval from the MGA, emphasizing the significance of adding the esports odds feed to the company’s existing verticals. She also mentioned Betby’s anticipation of expanding the reach of its products to more markets in the future.

Eva Berkova, Betby’s chief operating officer, described the approval for its esports product from the MGA as a major milestone for the company. She highlighted the unique nature of Betby’s esports product, now branded as Betby.Games, and how it complements the esports ecosystem by enhancing player engagement. Berkova also noted that operators are already benefiting from the company’s innovative esports product portfolio.

Overall, the approval from the MGA represents a significant step forward for Betby, allowing the company to expand its offerings to a broader audience and further solidifying its position in the competitive sports solutions and technology industry.

By admin