Betfred, the renowned betting and gaming operator, has recently unveiled its inaugural Christmas advertisement to promote a special festive draw. The advertisement, released on Monday, highlights Betfred’s holiday £5 million ($6.2 million) giveaway, with the goal of creating five new millionaires this Christmas.
In collaboration with the creative and production agency Zút, Betfred’s new ad features the popular Christmas song “Let it Snow” and tells the story of people hoping for a white Christmas. The giveaway promotion, available from November 10, 2023, allows sports fans, bettors, and online gamblers to opt into the draw until December 24, 2023. Additionally, participants can secure up to 100 entries for every £1+ wager placed on Betfred.com.
The festive giveaway will make five customers millionaires if snow is present at the London Heathrow Airport weather station on December 25, 2023, at 9 am. Winners of the special holiday promo will be notified on January 14, 2024.
Zút’s creative director, Matt Thompson, emphasized the effort put into creating a campaign that spreads holiday cheer. The advertisement, featuring a popular soundtrack and colorful costumes, aims to capture the joy of the holiday season.
Betfred’s CEO, Joanne Whittaker, expressed the company’s desire to bring excitement to its customers, citing the holiday giveaway as a way to achieve this. The idea for the giveaway prompted Betfred’s first-ever Christmas advertisement, and Whittaker expressed the company’s anticipation of making five lucky customers millionaires if it snows on Christmas Day.
Overall, Betfred’s festive draw and the accompanying advertisement aim to bring holiday joy and excitement to customers, offering the chance for five individuals to become millionaires this Christmas.