The sports gaming and media company Betr has announced its ambitious plans for expansion in the US after securing several sports betting market access agreements. The company’s beta product, V0, is currently live in Ohio, Massachusetts, and Virginia, but Betr plans to roll out V1 of its Sportsbook product in several states ahead of the 2024 NFL season.
The company’s expansion plans include launches in Pennsylvania, Kentucky, and Colorado, where it has secured market access for its sportsbook. Betr has also secured iGaming market access in Pennsylvania, paving the way for its first launch in the online casino sector, pending approval from the state’s gambling regulator. In a statement, Betr confirmed its partnership with Cordish Gaming Group to secure market access to the iGaming vertical in Pennsylvania.
Market access to Kentucky for Betr’s online sports betting was facilitated via a deal with the Eastern Band of Cherokee Indians. The Eastern Band of Cherokee Indians has acquired a stake in Betr, facilitating the market access agreement. Additionally, Betr has gained access to the online sports betting market in Colorado through a partnership with Boulter Developments, subject to approval from the Colorado Division of Gaming.
Betr’s CEO and founder, Joey Levy, highlighted the upcoming launch of its V1 Sportsbook and Betr Casino, planned for this year. He also mentioned Betr Picks, the company’s real money fantasy sports product, which is now live in more than 20 different states. Levy expressed excitement for the company’s future, anticipating the replication of the success of Betr Picks for its Betr Casino and Betr Sportsbook throughout 2024 and beyond. Finally, Levy stated that Betr expects to have a solid foundation for four separate business units, including Betr Sportsbook, Betr Casino, Betr Fantasy, and Betr Media by the end of the year.