Future Anthem, an expert in AI and data science, has entered into a partnership with Betsson Group to provide personalized and safe AI-powered experiences. The agreement will see Betsson Group implementing Future Anthem’s Amplifier AI product to enhance player experiences.
The integration of Amplifier AI into Betsson Group’s brands aims to deliver 1-to-1 personalization, ultimately improving profitability and player retention. Furthermore, the solution includes monitoring tools to help prevent harmful gambling behaviors, demonstrating Betsson’s commitment to player protection.
Betsson Group is known for its proactive approach to player well-being, distinguishing itself as a preferred choice among players in its operating markets. With the deployment of Amplifier AI, Betsson will enhance its ability to identify and intervene when players display signs of harm.
Leigh Nissim, CEO of Future Anthem, expressed his team’s excitement in working with forward-thinking clients like Betsson Group, emphasizing the latter’s vision for personalization to enhance player experiences. Nissim praised Betsson for integrating Amplifier AI into their operations.
Similarly, Jan Chircop, head of gaming projects at Betsson Group, shared his enthusiasm for the transformative journey with Future Anthem, highlighting the potential to offer the ultimate gaming experience to players through AI-powered personalized experiences. Eduards Jakubovs, the group’s head of responsible gaming, reiterated the significance of safeguarding players in iGaming and emphasized the use of Future Anthem’s personalized risk scoring engine to ensure player protection.
The agreement with Future Anthem comes as Betsson Group recently published its Q3 report, reflecting the company’s ongoing efforts to enhance player experiences and prioritize responsible gaming. Through this partnership, Betsson Group aims to strengthen its gambling safeguards and deliver more engaging and sustainable gaming experiences to its players.