Better Collective has recently finalized the acquisition of Playmaker Capital, a Toronto-based digital sports media group. This marks the second-largest acquisition for Better Collective so far. The deal involved the purchase of all Playmaker Capital’s issued shares at a rate of CAD 0.70 per share, with payment made in both cash and Better Collective shares.

Following the completion of the acquisition, Playmaker Capital’s common shares will be delisted from the TSX Venture Exchange, and the company will seek to cease its status as a reporting issuer. Additionally, Better Collective’s board has made the decision to increase the company’s share capital, resulting in the issuance of a total of 1,755,429 new ordinary shares.

The financial consolidation of Playmaker Capital into Better Collective’s financial reports will take effect as of February 6. This has also prompted Better Collective to update its 2027 long-term financial targets, with a focus on achieving a revenue CAGR of +20% and maintaining a net debt to EBITDA ratio below 3x.

The acquisition of Playmaker Capital has bolstered Better Collective’s confidence in reaching its revenue CAGR target, leading to an update of the company’s EBITDA margin guidance from 30-40% to 35-40%. Furthermore, Better Collective’s co-founder and CEO, Jesper Søgaard, expressed excitement about the completed deal and the prospect of integrating Playmaker Capital into the Better Collective group.

Jesper Søgaard commented that the acquisition is a crucial step toward Better Collective’s vision of becoming the premier digital sports media group. He also looks forward to realizing the potential synergies between the two entities. Similarly, Jordan Gnat, co-founder and CEO of Playmaker Capital, expressed gratitude for the confidence that Better Collective has shown in their company and looks forward to the future collaboration.

With the addition of Playmaker Capital, Better Collective’s strong financial results and the company’s bullish outlook, the acquisition is thought to further strengthen its position in the digital sports media landscape.

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