EveryMatrix, a leading B2B technology provider, has appointed Bobby Longhurst as its new Group chief commercial Officer (CCO), replacing Stian Hornsletten who will be moving to the position of chief executive officer of the Games division at the start of next month.

This appointment is part of ongoing changes to EveryMatrix’s executive team as the company continues investing in top talent. EveryMatrix Group CEO Ebbe Groes expressed his confidence in the new appointment, noting that attracting leading industry talent would pay significant long-term dividends and help contribute to the company’s sustained growth.

Longhurst brings over 15 years of experience to the role with a background that includes roles at venture capital firm Mindhub Capital and his own human capital acquisition company, Farrell Longhurst. He entered the gambling sector in January 2017 with B2B trading and pricing service provider Sporting Solutions. Longhurst is well-prepared to excel in his new position at EveryMatrix and is eager to help the company capitalize on its ongoing growth.

The company’s impressive Q3 2023 results mean that Longhurst’s new position as CCO will be dynamic and challenging as the company prioritizes its North American expansion. EveryMatrix recently announced a new partnership with gaming giant Caesars Entertainment, agreeing to supply its content for Caesars Sportsbook & Casino and Caesars Palace Online Casino.

The recent series of strategic appointments and management reshuffles is part of EveryMatrix’s plan to strengthen its position in the dynamic and competitive iGaming landscape, leveraging the expertise and leadership of experienced professionals like Bobby Longhurst. The company hopes to maintain its impressive 2023 momentum and achieve even greater success in the new year.

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