Irish Gambling Company BoyleSports Signs Extended Partnership with Horse Racing Ireland (HRI) Racecourses
BoyleSports, an Irish gambling company, has announced a new three-year partnership deal with Horse Racing Ireland’s (HRI) arm responsible for managing the company’s racecourses throughout the country. The extended agreement will see the two entities collaborating until 2027.
The partnership involves BoyleSports renewing its sponsorship of the Irish Grand National, a significant racing event in Ireland. Additionally, BoyleSports will serve as the official betting partner for the Leopardstown summer series. Other sponsorships included in the deal are the Grade Three Joe Mac Novice Hurdle and the Grade Two Webster Cup Chase.
As a result of the partnership, the Irish Grand National will be established as the richest race in the Irish National Hunt calendar, offering a prize pool of €500,000 ($543,000).
BoyleSports’ commitment as principal partner of the Fairyhouse Easter Festival will also result in the bookmaker sponsoring two more races during the Easter weekend, further solidifying its dedication to Ireland’s betting sector.
Vlad Kaltenieks, CEO of BoyleSports, expressed the company’s excitement about continuing to support Irish racing, emphasizing the integral role of racing in Irish culture. HRI Racecourses’ CEO, Paul Dermody, praised BoyleSports for its ongoing support of Irish racing and extended multiple sponsorship agreements.
However, BoyleSports has been vocal about its opposition to Ireland’s proposed gambling reforms and has warned of the potential of leaving the Irish sector if not exempted from the proposed gambling ads ban. Irish Minister James Browne has dismissed these concerns as scaremongering and misinformation.
In other news, BoyleSports has expanded its leadership team, appointing Michail Koutsoukos as head of customer engagement.