Leading up to Super Bowl LVIII, a highly anticipated event in U.S. football, TUMS, an antacid brand, has partnered with DraftKings, the top betting and gaming operator, to launch TUMS Prop Bites, a new free-to-play game. This platform allows fans to make their free food picks and compete for a share of a $10,000 prize pool.
TUMS Prop Bites lets players try their luck at picking the most popular foods in America. The game launched earlier this week and will be open until February 11, 2024, the date of Super Bowl LVIII. To add to the excitement, DraftKings and TUMS will also host the TUMS Prop Bites Food Casino at Circa Stadium Swim in Las Vegas on February 9, 2024. The event, running from 12 PM to 6 PM, will feature comedian Desus Nice and offer guests the chance to play games for free and win various prizes.
In addition to the event, comedian Desus Nice has been named the Official TUMS Prop Bites Tipster and will participate in social media activations and digital content leading up to the Big Game.
Jay Danahy, DraftKings’ head of brand partnerships and operations, expressed the company’s excitement about the partnership and the launch of TUMS Prop Bites. He highlighted the importance of the Super Bowl and emphasized that the game allows food fans to get in on the competitive action. Jissan Cherian, TUMS’ senior director of digestive health, echoed this excitement and emphasized the game’s potential to provide entertainment for football fans.
The collaboration between TUMS and DraftKings aims to enhance the Super Bowl experience for sports and food fans, giving them the opportunity to engage with the game in a new and unique way.