Bragg Gaming Group and Entain Extend Partnership for iGaming Brand

Bragg Gaming Group recently announced an extension of its player account management (PAM) provision agreement with Entain, the parent company of the Dutch iGaming brand The extended deal, which is set to last until 2025, will allow Bragg to continue supplying its proprietary player account management platform to

As part of the agreement, will retain exclusive access to Bragg’s content and product delivery services. This means that Bragg will continue to roll out its exclusive and aggregated casino content on the platform. In addition, the company will also provide a selection of sports betting products to further engage Dutch audiences.

Furthermore, Bragg will integrate content from new iGaming suppliers into’s portfolio, providing an additional boost to the brand’s offerings in the Netherlands.

Matevž Mazij, chairman and CEO of Bragg Gaming Group, expressed his pleasure at the extended agreement, praising’s strong market position and the successful partnership between the two companies. He also mentioned the potential for a migration of the brand to Entain’s proprietary platform in the future.

Mazij emphasized the commitment to powering the continued success of and promised to enhance Bragg’s content and product offering for the Dutch market. He expressed the company’s pride in being a leading iGaming supplier in the Netherlands.

Meanwhile, Entain’s Q3 results have boosted investor confidence, leading US mutual fund company Dodge & Cox to significantly increase its stake in the gaming group. This move has solidified the fund’s position as one of Entain’s top shareholders.

In addition to the partnership extension with Bragg, Entain recently appointed Amanda Brown as a non-executive director, further strengthening its leadership team.

The extended partnership between Bragg Gaming Group and Entain demonstrates a commitment to the success and growth of in the Dutch iGaming market. With the extended agreement and the promise of continued enhancement of content and product offerings, the partnership looks set to benefit both parties.

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