FairPlay Sports Media (FPSM), formerly known as Oddschecker Global Media, has announced its rebranding as part of ambitious plans for expansion across the United States. The rebranding comes on the heels of the company’s recent acquisition of SuperScommesse, an Italian sporting network. With this strategic move, FPSM aims to “level the playing field for all sports bettors across pricing, payouts, bonusing, intelligence, and more,” as stated in a press release.

The rebranding signifies more than just a change in name, according to Stuart Simms, FPSM’s group CEO. It represents the company’s commitment to empowering customers to better compete in sports betting while delivering efficiencies and added value to partners through the use of its betting technology. Simms, who brings over 10 years of experience with leading sports and commerce companies, including XLMedia, Rakuten, and Microsoft, emphasized the potential benefits of the recent rebranding along with BetTech’s efforts for FPSM’s partners.

Following the rebranding, FPSM intends to continue delivering tools and technology via established brands such as SuperScommesse, Whoscored.com, and oddschecker. The company also emphasized its goal to expand its network across the globe to provide value to end users and partners. With the recent completion of a number of acquisitions, FPSM has further strengthened its footprint in the global sports vertical and is poised to create more engagement with sports bettors and provide the independent content they demand.

FPSM, backed by Bruin Capital, is set to become the world’s most significant sports media network powered by sports fans, bettors, and its market-leading BetTech platform. The company’s strategic acquisitions and focus on BetTech aim to benefit everyone in the FairPlay Sports Media Network, particularly in the US market.

The rebranding to FairPlay Sports Media reflects the company’s commitment to fostering a fair and competitive environment for sports bettors while delivering value to its partners. With its sights set on expansion and leveraging cutting-edge technology, FPSM is poised to make a significant impact across the sports betting industry.

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