Genius Sports, a prominent sports data and technology provider, has expanded its current agreement with sports betting giant FanDuel. The company will provide FanDuel with its innovative BetVision streaming solution, aiming to enhance the sports viewing experience for mobile consumers. This new addition to FanDuel’s sportsbook will allow fans to watch data-packed NFL games without leaving the app.
FanDuel’s chief commercial officer, Mike Raffensperger, expressed excitement about the partnership, stating that the collaboration with Genius will allow them to create a seamless live betting experience for fans. Meanwhile, Mark Locke, CEO of Genius Sports, highlighted the potential of BetVision to revolutionize the live betting experience for FanDuel’s customers by driving fan engagement and accelerating the growth of in-game betting.
BetVision, which was launched in September, has proven to increase in-game wagers, customer engagement, and retention rates. The solution also offers unparalleled customization options for sportsbook customers. As part of the expanded partnership, Genius Sports will continue to provide FanDuel with access to NFL’s Next Gen Stats data and the official sports wagering data feed, as the exclusive distributor of NFL Official League Data.
In addition to the integration of BetVision into FanDuel’s premium NFL offering, the companies plan to incorporate BetVision’s key features in the future, including integrated betting odds, in-game betting alerts, data-driven augmentations, and the ability to place bets without exiting the video player.
This expansion comes as Genius Sports published its Q3 results, raising its full-year guidance with an expected revenue of $412.0 million and group adjusted EBITDA of $53.0 million. Both companies are looking forward to leading a new era of sports betting experiences, with BetVision playing a critical role in delivering an immersive and personalized betting experience for fans.