Light & Wonder, a leading supplier in the iGaming industry, has announced a strategic investment in Flows, a groundbreaking no-code automation platform. This investment aims to enable Flows to expand its operations and enter new markets.

Light & Wonder has already utilized Flows’ solutions to enhance its services, such as introducing a new operator-funded marketing jackpots feature. The company recognizes the potential of Flows’ technology to benefit the industry and is planning to release further innovations in the future.

Flows’ innovative platform leverages advanced automation software to streamline development processes for gaming businesses and improve operational efficiency. Its no-code platform removes the complexities of traditional coding, allowing partners to quickly enhance their product pipelines.

Recently, Flows launched a voice control tool powered by advanced AI models, allowing clients to create complex omnichannel jackpots using vocal or text input.

Dylan Slaney, Light & Wonder’s chief executive of iGaming, expressed his excitement about the investment, stating that it was a logical next step for the company. He emphasized the significance of Flows’ platform for businesses across various sectors and expressed delight in offering support to the company.

James King, CEO of Flows, also welcomed the investment, describing it as a catalyst for the company’s growth and innovation. He reaffirmed the team’s commitment to making technology accessible and transformative for businesses worldwide.

King conveyed his excitement about the opportunities the investment would unlock for Flows and its customers, praising the team for their hard work in building the company to its current state.

In addition to the investment news, Light & Wonder recently formed a partnership with RubyPlay and expanded its long-term deal with Everi Digital. These developments demonstrate the company’s ongoing commitment to innovation and strategic collaborations in the iGaming industry.

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