Renowned sportsbook brand and online casino, Rabona, has recently announced the appointment of former boxing champion Mike Tyson as its brand ambassador. The partnership with Tyson, who held the title of undisputed world heavyweight champion from 1987 to 1990, will bring exclusive Tyson-branded bonuses and livestreams to the players.
As part of the collaboration, Tyson will engage with the online casino’s players through monthly livestreams on Rabona’s official Twitch and Kick channels. During these streams, Tyson will not only play the casino’s industry-leading games but also share exclusive insights from his boxing career and expertise on gambling.
Rabona’s public relations director, Mike Varius, expressed the casino’s excitement in offering “legendary experiences” with Tyson as their ambassador. Varius described Tyson’s dynamic presence and genuine love for gaming as a perfect fit for the brand’s ethos.
In addition to Tyson’s livestreams, registered players at Rabona can look forward to a variety of perks, including access to exclusive bonus plays, giveaways, and additional surprises. One of the highlighted bonuses is the Iron Bonus, which offers users a risk-free bonus of up to €100.
Tyson took to his Instagram on February 5 to express his excitement about the collaboration, praising Rabona for its commitment to offering an adrenaline-packed gaming experience. He compared the casino’s dedication to his own determination in the boxing ring, expressing his enthusiasm to bring the same level of intensity and spirit to the online gaming world.
Rabona is known for its innovative approach to sportsbook and online casino gameplay, featuring state-of-the-art gamification, appealing aesthetics, and a user-friendly interface. The platform offers a wide range of pre-match and live betting markets in its online sportsbook, along with the latest releases from industry-leading providers.
This collaboration with Rabona marks Tyson’s second stint as a brand ambassador, having recently become BRBET’s brand ambassador for Brazil in November 2022. With the addition of Tyson as their brand ambassador, Rabona aims to elevate the gaming experience for its players and bring the thrill of both casino gaming and elite sports to their platform.