Geolocation specialist GeoComply has reported a significant increase in geolocation checks during last weekend’s Super Bowl, with a 22.3% rise compared to last year’s figures. The company has described this growth as an “important shift” towards a state-regulated, taxed, and secure betting ecosystem in the US.

According to GeoComply, the Super Bowl weekend saw a total of 8.5 million active sports betting accounts, marking a 15% year-on-year increase. In the two weeks leading up to the Super Bowl, the company recorded over 1.77 million new users creating legal online betting accounts. Since the beginning of the 2023/24 season, a total of 13.7 million new accounts have been created.

Minutes before the start of the game, GeoComply recorded a spike in betting activity, reaching 14.75 thousand transactions per second (TPS), almost double the previous Super Bowl’s peak and the highest TPS ever recorded on GeoComply’s systems.

Anna Sainsbury, GeoComply’s co-founder and chief executive officer, praised the record-breaking results during the first Super Bowl in Nevada, emphasizing her team’s commitment to fostering the growth of a regulated sports betting industry that prioritizes player protection, accountability, and security. Sainsbury stated that GeoComply will continue to promote compliance and help its clients expand the “player funnel” reliably and responsibly.

Sainsbury explained that GeoComply’s technology combines geolocation precision with a “rock-solid player experience,” which she believes is critical to the betting industry’s success. She concluded by expressing the company’s dedication to innovation and improvement, with the expectation that more states and players will join the legal betting market by the next Super Bowl.

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