HappyHour.io, a leading investment firm within the iGaming industry, has recently publicized their strategic investment in Fluid, a cutting-edge, artificial intelligence-based cashier and digital wallet solution. This move comes after the firm’s announcement in May of their significant investment in Betty.ca, an Ontario-based online casino brand.

By investing in Fluid, HappyHour aims to propel the growth and expansion of the innovative payment technology provider. Fluid’s focus on revolutionizing digital payments in the iGaming sector aligns with HappyHour’s strategic investment goals and commitment to the advancement of the industry.

Fluid’s mission is to redefine digital payments by offering a next-generation digital wallet that not only enhances conversion rates and reduces fraud but also provides a tailored user experience. Utilizing artificial intelligence, Fluid aims to seamlessly integrate with operators’ brand identity and implement anti-fraud measures to ensure secure transactions for both operators and users.

Roberto Rubio, CEO of Fluid, expressed enthusiasm for the partnership, emphasizing HappyHour’s invaluable industry knowledge and support. He commended HappyHour for being more than just investors, but also as trusted partners sharing a common vision for creating exceptional user experiences.

Similarly, Robin Reed, Managing Partner at HappyHour, expressed pride in the collaboration with Fluid, highlighting the company’s potential to set new standards for digital wallets and cashier solutions. He also praised Fluid’s ability to prioritize user-centric experiences and enhance safety and efficiency through advanced technology.

HappyHour also made headlines earlier in the year with the appointment of Ben Clemes as their new investment portfolio partner, based in San Francisco. Clemes’ role will involve extending the firm’s connections with various startups in the gambling vertical, further solidifying HappyHour’s position as a key player in the industry.

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