Hard Rock International and Seminole Gaming have announced their enhanced commitment to combat human trafficking through the introduction of new support tools, youth education programs, employee training, and collaboration with community partners. This move aligns with their ongoing efforts to raise awareness about the dangers of human trafficking and prevent it altogether.

The joint efforts of Hard Rock and Seminole Gaming have trained over 27,000 hotel and casino team members across their properties and collaborated with various community partners and advocacy groups. The companies are maintaining their momentum in 2024 as they aim to provide direct support to victims, survivors, and at-risk youth.

Jim Allen, the CEO of Seminole Gaming and chair of Hard Rock International, expressed deep commitment to combating human trafficking and supporting victims and survivors. He highlighted the importance of working with community partners to address the issue both in the United States and globally.

Looking ahead to 2024, Hard Rock and Seminole Gaming plan to introduce several initiatives in their fight against human trafficking. One of these initiatives is the Twentyfour-Seven QR Code, which serves as a deterrent to traffickers targeting individuals on member properties and provides information and support to those in need. This will be implemented across 44 hotels and casinos in 13 countries, making Hard Rock and Seminole Gaming the first global hospitality brands to do so.

Additionally, the companies will expand their youth education programs in Mexico and the United States, aiming to teach students to recognize red flags and avoid online luring. They will also continue funding community partners through the Change for Change program and support the Youth Employment Program, which helps young people escape trafficking and pursue careers in hospitality.

Hard Rock and Seminole Gaming are also working to set a new standard for training in the gaming industry by partnering with the American Gaming Association’s Anti-Human Trafficking Risk Force. This partnership will provide employees with the training required to identify signs of trafficking and intervene as necessary.

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