Pragmatic Play, a leading supplier of game content to the iGaming industry, has announced a new partnership with iGameMedia, a state-of-the-art sports streaming platform. This collaboration will see the two companies working together to deliver ultra-low latency sports streaming through iGameMedia’s fully integrated streaming solution – ONEPlatform.
The ONEPlatform solution provides easy access to sports streaming and seamlessly integrates with no lengthy timelines or change management required. This innovative solution is particularly beneficial for inplay betting products, which are widely popular in the industry.
By integrating the ONEPlatform solution, clients gain access to a “content gateway” to a wide range of sports content, while also addressing challenges such as mapping IDs from different API sources. For this purpose, iGameMedia leverages iGame ONEMap, a product that uses AI and ML technology to provide a single API instance exposing the respective IDs of all third-party vendors associated with a live event.
The mapping tool also tackles challenges such as non-standard team naming conventions, ensuring that machine processing correctly identifies teams and events. This partnership will see Pragmatic Play’s recently launched sportsbook leveraging the ONEPlatform solution to provide customers with a streamlined managed services solution that fully supports live streaming.
Additionally, iGameMedia also has partnerships with other leading providers such as Genius Sports, IMG Arena, Infront Bettor, Sportradar, and StatsPerform.
Both companies have expressed their enthusiasm for the partnership. Chris Cousin, iGameMedia’s commercial director, stated that his team is delighted to join forces with Pragmatic Play and support its unrivaled offering. Meanwhile, Gareth Crook, Pragmatic Play’s vice president of sports, highlighted that the collaboration will enable the delivery of an unparalleled sportsbook product to clients, providing access to official live video streaming content from high-profile sports events and competitions.
In addition to the partnership news, Pragmatic Play has also released a new slot game called Loki’s Riches, which is themed around Nordic mythology.