Kindred has just announced a new partnership with sports data and analytics specialist, Stats Perform. This partnership will give Kindred access to Stats Perform’s RunningBall and Opta product suites, providing them with real-time official sports data feeds and player statistics. Kindred believes that this new deal will enhance their in-play betting experience and allow them to offer trusted proposition betting markets focused on player performance.
This partnership comes as Kindred continues to enhance its own sportsbook platform, Kindred Sportsbook Platform (KSP). By utilizing RunningBall’s in-play sports data feed and Opta player statistics, Kindred aims to provide customers with a wealth of engaging and informative content. The use of high-quality and low-latency data will also ensure a seamless and fast experience for users.
Kindred sees Stats Perform’s products and services as essential components in achieving a high level of differentiation. They specifically praised Stats Perform’s Content Player Pro, which enables the delivery of contextual insights, previews, live expected goals, and in-game momentum. Kindred views this new partnership as aligned with their ambition to create a superior product and experience rooted in differentiation.
The chief betting officer of Stats Perform, Andrew Ashenden, expressed his enthusiasm for the expanded partnership. He believes that their market-leading RunningBall and Opta products will help Kindred reach new heights and unlock value together. Andreas Reimblad, director sportsbook at Kindred Group, also touted the benefits of the expanded partnership, emphasizing the expertise and unique data points that Stats Perform brings to the table.
In other news, Kindred recently reported strong Q4 results, indicating positive performance across the board. Additionally, La Française des Jeux (FDJ), a prominent lottery and sports betting operator in France, has expressed interest in acquiring Kindred.