Kwiff, the high-energy betting service, has revealed an expansion of its partnership with Sportradar, the leading sports technology company worldwide. This extended deal will see Sportradar continue to provide kwiff with pre-match and live score data for a variety of sports, as well as content solutions like Live Match Trackers. Additionally, esoccer has been included in the expanded agreement, allowing kwiff to offer its users an abundance of new content, including esoccer streaming.

The agreement between Sportradar and kwiff has been lengthened through 2025, solidifying Sportradar’s position as a premier supplier of data and content. Charles Lee, CEO of kwiff, expressed his appreciation for the expanded partnership, describing Sportradar as an excellent partner and expressing his happiness at the opportunity to broaden their relationship.

Lee also commended Sportradar for its consistent delivery of top-quality data and content, noting that it perfectly aligns with kwiff’s sportsbook and platform. He stated, “We are always striving to improve our entertaining, personalized experience for our players and Sportradar’s content builds on that mission.”

In other developments, Sportradar has introduced FanID, a new data collection solution designed to aid advertisers in a post-cookie era. FanID aims to provide personalized fan engagement following the removal of third-party cookies in 2024. Sportradar has plans to utilize its extensive network of partners and clients to promote this innovative solution and raise awareness of its benefits.

Furthermore, Sportradar has extended its integrity agreement with the Asian Football Confederation, demonstrating its commitment to tackling various problems within the league through 2027. Additionally, the company has partnered with Tennis Data Innovations (TDI) to obtain global data and streaming rights for betting, as well as media data rights, for all ATP Tour and ATP Challenger Tour events. These moves underscore Sportradar’s ongoing leadership and influence in the sports data industry.

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