Betting operator Kwiff has announced a new partnership with Racecourse Media Group (RMG) to expand its horseracing content offerings. The collaboration will give Kwiff players access to a wide range of UK and Irish racing content from RMG’s network of 35 racecourses, which host nearly 1,200 race meetings annually.

The races covered in the agreement include prestigious venues such as Cheltenham, Aintree, Newmarket, Epsom Downs, Goodwood, and York. Kwiff users will now have the opportunity to experience the excitement of horseracing from these top-tier locations, adding a new level of thrill to their betting experience. This fresh content is expected to play a key role in Kwiff’s growth plans for 2024.

RMG’s director of betting, Ben Dowding, expressed excitement about the partnership, highlighting its positive impact on customer engagement. This collaboration marks RMG’s first high-profile partnership in 2024 and is expected to be significantly valuable due to Kwiff’s substantial UK presence.

The focus on updated streaming content aligns with Kwiff’s shift to a mobile-first approach, which began with a partnership with mobile measurement and analytics suite Adjust in May 2023. This strategic shift aims to capitalize on the growing prevalence of online wagering and differentiate the operator from its competitors.

The partnership with RMG represents an extension of Kwiff’s move into horseracing. In May 2023, the betting service signed a horseracing data agreement with RMG, laying the groundwork for this recent streaming agreement. Kwiff CEO, Charles Lee, expressed his excitement about extending the collaboration with RMG, highlighting the appeal of horseracing to bettors and its potential for engaging wagering opportunities.

As horseracing continues to captivate enthusiasts globally, partnerships like this one aim to bring the excitement and drama of live racing directly to the fingertips of betting enthusiasts. For Kwiff users, this collaboration signifies a broader array of horseracing content and reinforces the platform’s commitment to offering diverse and engaging betting experiences.

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