Gaming Innovation Group (GiG), a prominent leader in the B2B online gaming industry, has unveiled a range of state-of-the-art product enhancements that will significantly strengthen its portfolio. These new solutions are expected to elevate the company’s position in the global market and maintain its impressive 2023 momentum through strategic partnerships.

The company has launched two innovative solutions, the CoreX iGaming platform and the SportX sportsbook, as part of an enhanced turnkey suite. These advancements aim to capitalize on growing global opportunities, especially in markets with strict or unstable regulatory conditions where compliance is a major concern.

SportX is designed to provide an integrated sports betting experience, with a feature-rich product that allows for swift localization to align with operators’ strategies. The sportsbook, supported by a revolutionary backend and a 24/7 trading team, facilitates real-time margin customization and excels in complex regulatory environments.

The revamped X-Suite also includes GiG flagship products, DataX and LogicX, which empower partners aiming for sustainable growth, optimized acquisition efforts, and increased retention opportunities. The X-Suite places a strong emphasis on cutting-edge artificial intelligence and automation to improve operational efficiency and eliminate organizational bottlenecks.

Already operational in various markets across Latin America, Europe, and North America, CoreX is a robust, secure, and agile iGaming platform. These products address operator requirements and allow for the creation of actionable business rules without the need for coding knowledge. Its advanced localization features provide revenue growth opportunities in established and newly regulated markets.

GiG plans to showcase its new X-Suite product range at the upcoming ICE London 2024 exhibition. Andrew Cochrane, GiG’s chief business officer, expressed excitement about the X-Suite launch and its potential to elevate the company and its partner network to new heights in 2024.

The company has set itself apart by incorporating advanced machine learning models into its toolkit, enhancing decision-making processes and rule building to drive revenue growth for operators. As GiG starts the year with these technological advancements, industry observers eagerly await the impact on the online gaming and sports betting landscape.

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