Light & Wonder is excited to announce a new partnership with RubyPlay, a leading game content provider. Through this collaboration, Light & Wonder will gain access to RubyPlay’s extensive game portfolio, including popular titles like the Immortal Ways series and its innovative Immortal Ways mechanic.
The Immortal Ways mechanic offers players 10,000 ways to win and features two Immortal Arrays across the four middle reels, adding excitement and opportunities for big wins through bonus wheels.
This partnership will further strengthen Light & Wonder’s aggregation platform by adding over 100 engaging slots from RubyPlay. In addition, it will open up new market opportunities for RubyPlay as their content becomes available to a wider audience.
Dr Eyal Loz, the Chief Product Officer of RubyPlay, expressed his excitement about the collaboration, highlighting Light & Wonder’s significant presence in North America and the potential for their cutting-edge slots to reach a broader player base.
Steve Mayes, the Senior Director of Digital Partnerships at Light & Wonder, also shared positive remarks about RubyPlay’s content and reputation, emphasizing the importance of supporting emerging studios and the anticipation of a great response to RubyPlay’s dynamic content in the US market.
In addition to the partnership with RubyPlay, Light & Wonder expanded its long-term deal with Everi Digital, a part of Everi Holdings’ online gaming division. Under this expansion, Light & Wonder will provide Everi Digital’s catalog of over 70 games to its clients in the UK and Italy.
This expansion marks the introduction of Everi’s content into the Italian market, making Light & Wonder’s partners there the first to offer Everi Digital’s titles. Furthermore, Everi’s games will also be rolled out in South America as part of the expanded agreement.
Jordan Brent, the Vice President of Digital Commercialization at Everi Holdings, expressed enthusiasm about reaching new players through the collaboration with Light & Wonder and the opportunity to continue growing their iGaming business.
Steve Mayes commented on the expanded deal, emphasizing the popularity of Everi Digital’s content in North America and the potential for success in other markets, particularly with the inclusion of stepper and skill games in Everi’s product roadmap.
Overall, these partnerships and expansions signify Light & Wonder’s commitment to providing diverse and compelling gaming content to its global audience. With access to RubyPlay’s and Everi Digital’s portfolios, Light & Wonder aims to further elevate its position in the online gaming industry.