Light & Wonder, Inc. Strikes Exclusive Aggregation Deal with 1X2 Network for US Market
Light & Wonder, Inc., a company listed on NASDAQ and ASX, recently announced a significant exclusive aggregation deal with 1X2 Network aimed at introducing its content to the US gaming market. The agreement will see 1X2 Network’s games making their debut in Michigan, marking an important entry into the vibrant US market for the company. This collaboration will leverage Light & Wonder’s premium aggregation platform to bring dynamic and immersive content to players in the US.
1X2 Network, renowned for its versatile content including crash games, slots, instant win games, and virtual sports, is preparing to launch in the US gaming scene in the near future. The company’s internal studios, 1X2gaming, Iron Dog Studio, Prospect Gaming, and Ad Lunam, have worked diligently to develop this content. The decision to enter the US market follows a successful European alliance, indicating the strength and potential of the collaboration.
Kevin Reid, the CEO of 1X2 Network, expressed excitement about the exclusive aggregation partnership with Light & Wonder. He believes that this partnership will help extend their reach and leverage their strong platform for wider distribution, starting with The Great Lake State and expanding to other states in the near future.
Steve Mayes, Light & Wonder’s digital partnerships director, commended 1X2 Network’s long history of producing innovative and popular content. He anticipates that US players will be as receptive to their games as European players have been. Light & Wonder is focused on creating content, hardware, and systems that bring iconic titles to different platforms and channels, providing expansive entertainment for players.
In January, the company appointed Michael Marchetti to its board of directors, and last October, Light & Wonder extended its deal with ReelPlay for four years. These developments indicate the company’s commitment to expanding its reach and creating engaging gaming experiences for players worldwide.