The past ten years have seen a dramatic rise in the popularity of loyalty programs offered by casino and entertainment operators. This trend has not gone unnoticed by leading operators on the Las Vegas Strip, who have launched their own loyalty programs to entice returning and loyal clients. MGM Resorts International, a global gaming and entertainment company, is among those operators, offering its members the MGM Rewards loyalty program, which allows them to earn points and redeem them for various perks and incentives.
In a significant move last July, MGM announced a collaboration with Marriott International that promises an extraordinary experience for its members. The partnership, known as the MGM Collection with Marriott Bonvoy, is set to provide top-notch benefits and incentives for guests of both companies. MGM unveiled details of the exceptional experiences that guests can expect as part of the MGM Collection with Marriott Bonvoy, set to debut by early 2024.
The company revealed that several resorts will be headlining the MGM Collection, with four properties adding their distinctive personalities to Marriott Bonvoy’s brand portfolio. These properties include the Bellagio, The Cosmopolitan of Las Vegas, ARIA Resort and Casino, and Park MGM Las Vegas.
In addition to the resorts headlining the MGM Collection, MGM announced that MGM Rewards members will be eligible for status with Marriot Bonvoy. Gold members will be able to enroll with Marriot Bonvoy as Silver Elite members, Platinum members will qualify for Gold Elite status, and NOIR members will be eligible for Ambassador Elite status.
A statement released by MGM Resorts International emphasized the significant benefits and experiences that will be unlocked for members of both programs thanks to the collaboration. The announcement of these details comes in anticipation of the launch of the partnership between the two globally recognizable brands.