Sportingtech Names Tom Ustunel as New CEO, Poised for Further Expansion in 2024

Sportingtech, a provider of betting and gaming platforms, has appointed Tom Ustunel as its new chief executive officer, with the goal of driving the company’s continued expansion in 2024. Ustunel, who has been with Sportingtech for two years, brings extensive experience from leadership roles in prominent industry companies and has been instrumental in supporting the company’s strategic initiatives and familiarizing himself with its award-winning products.

Ustunel’s track record includes serving as the chief of gaming operations for GameAccount Network (GAN), where he led teams and contributed to the company’s success. His tenure as the betting and gaming director at News UK also saw significant growth in gaming assets under his leadership, demonstrating his adaptability to shifting industry trends.

Expressing his excitement about joining the company, Ustunel highlighted Sportingtech’s outstanding success in 2023 and expressed his hope that his leadership would contribute to its strong momentum, helping it reach new heights. His background in leading projects to maximize offerings for customers and bettors, with a focus on product development, positions him well for this new role.

The appointment of Ustunel follows the recruitment of Michael Jack as chief technology officer in September 2023, demonstrating Sportingtech’s commitment to attracting top talent to drive its growth in existing and emerging markets and expand its partnerships.

As the new CEO, Ustunel will lead Sportingtech in capitalizing on its momentum and expanding further in the Latin American market. The company aims to solidify its position as a top-tier technology provider in the region and leverage the growing popularity of gambling. Sportingtech’s accolades, including the Platform Provider of the Year award at the SBC Summit Latinoamerica and the Multi-Channel Supplier award at the SBC Summit Barcelona, will be pivotal in forming new strategic partnerships in regulated markets.

With Ustunel’s strong credentials, Sportingtech is poised to make its mark on the global stage in the coming year. His appointment reflects the company’s commitment to its people and overall growth strategy. Sportingtech’s robust leadership core will play a key role in overcoming challenges and ensuring enduring growth.

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