The Responsible Gambling Affiliate Association (RGAA) has been formed by six major affiliates in the US, including Better Collective, Catena Media,, Oddschecker Global Media, Spotlight Sports Group, and XLMedia. The purpose of RGAA is to ensure affiliate companies serve the online gambling market responsibly and promote safer gambling practices.

The association aims to improve current regulations and has identified five strategic pillars, including promoting competitive gambling markets, industry education, consumer protection, advertising codes of conduct, and responsible business practices. Additionally, the RGAA is in the process of appointing a permanent president to represent the organization and shape the future of affiliate marketing.

Executives from the founding members of RGAA have expressed their excitement about the association. Mark Frank Pedersen, CEO of Better Collective, emphasized the importance of promoting gambling as entertainment and empowering the industry. Michael Daly, CEO of Catena Media, highlighted the ever-changing nature of the US market and the importance of promoting responsible wagering experiences. Charles Gillespie, CEO of, stressed the critical role of affiliates in helping operators grow and setting higher standards. Stuart Simms, CEO of Oddschecker, emphasized the focus on consumers and promoting social responsibility, aiming to support fair play for all. Mark Renshaw, CEO of Spotlight Sports Group, expressed pride in being a founding member and the role of the association in setting high standards for the affiliate industry. David King, CEO of XLMedia, highlighted the critical role of affiliates in providing consumer choice and supporting regulated operators.

Overall, the formation of RGAA signifies a collective effort among major US affiliates to prioritize responsible gambling practices and promote a safer and more balanced online gambling market.

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