LeoVegas Group’s global chief marketing officer (CMO), Niklas Lindahl, has announced his departure from the company after more than five years. Lindahl confirmed his resignation on Monday via LinkedIn, bringing his nearly six-year tenure with the company to an end.
Lindahl’s journey with LeoVegas Group began in April 2018 when he joined as the managing director for Italy. In this role, he was responsible for managing relationships with operators in the country and overseeing various strategic processes.
He then moved on to serve as head of Malta Gaming Authority (MGA) markets for a year until February 2021, where he played a crucial role in driving the company’s growth. In February 2021, Lindahl was appointed as the general manager for Europe and North America, before being promoted to the position of global CMO in August 2021.
As global CMO, Lindahl led a team of over 100 experts, guiding the company’s branding and marketing strategy and setting targets for market share expansion. He also oversaw financial processes, optimized budgets, and monitored growth factors to strengthen LeoVegas’ position in the competitive gambling vertical.
Lindahl’s departure follows several strategic hires at LeoVegas, including the addition of Ben Ingham as the UK country manager and former bwin and Entain executive James Elliot as the director of legal.
In a statement, Lindahl expressed gratitude for his time at LeoVegas, describing it as the most amazing five years of his career. He thanked the company, his colleagues, and CEO Gustaf Hagman, acknowledging their exceptional leadership and the privilege of collaborating with a team of seasoned experts.
Overall, Lindahl’s departure marks the end of a significant chapter in his career with LeoVegas Group, and the company will now be tasked with finding a new global CMO to continue driving its marketing and branding strategies forward.