Following an announcement from the Associated Press that US sportsbooks were not accepting bets on pop icon Taylor Swift making an appearance at the Super Bowl to support her boyfriend Travis Kelce and the Kansas City Chiefs, the Oregon Lottery has announced a series of Taylor Swift-themed bets for the big game.
DraftKings Sportsbook will offer Taylor Swift songs-related wagers for the matchup between the Kansas City Chiefs and San Francisco 49ers. These bets, labeled “for the Swifties,” include options such as the “Shake It Off” bet, where bettors can wager on which team will score first, and the “Wildest Dream” bet, which calls for boyfriend Kelce to score the game’s first and last touchdown.
In addition to these Taylor Swift-themed bets, there will also be a variety of prop bets available for the game. These bets range from predicting the color of the Gatorade that will be poured on the winning coach to whether a scorigami (a never-seen-before score) will be reached. Other options include predicting the winner of the MVP award and whether the defenses will manage to hold up for a scoreless quarter.
Kerry Hemphill, the lottery’s sports betting products manager, recognized the Super Bowl as the most popular event for sports betting in the US. With the added “Taylor effect,” Hemphill noted that there could be an increase in casual sports bettors deciding to join in on the fun this year.
Since debuting sports betting in October 2019, Oregon Lottery has seen a significant amount of wagering, with a total of $1.75 billion in bets. The funding generated from this has been used to support various public initiatives including outdoor schools, economic development, state parks, public education, watershed improvements, and services for army veterans.
During last year’s Super Bowl, Oregon players placed close to 307,000 bets through DraftKings Sportsbook, totaling $5.3 million. The largest single win of the day was over $21,000 on a $350 bet.
Looking ahead to this year’s Super Bowl, projections indicate that there could be as much as $1.25 billion in regulated wagers placed on the game nationwide, representing a 1% share of the nation’s overall wagering handle.