Malta-based PressEnter Group, a company that offers entertainment to the online casino industry through its gaming products, has announced the addition of industry veteran Phillip Bells to its senior management team as the new chief commercial officer.
This move comes after the company’s Management Buyout (MBO) at the end of 2022, which saw CEO Lahcene Merzoug and his team working to optimize operations and cultivate an entrepreneurial culture within the group. Bell’s appointment is expected to further support the company’s long-term scalability and sustainable growth plans.
As the new CCO, Bell will be responsible for developing and implementing strategies for business and commercial growth in both the short and long term. With a background as head of partnerships at the QiH Group and experience in marketing and commercial positions at industry operators like Ladbrokes, Esports Entertainment Group, and Argyll Entertainment, Bell brings a wealth of expertise to the role.
CEO Lahcene commended Bell’s successful track record and described him as a valuable addition to the senior management team. Bell, on the other hand, expressed his excitement at joining PressEnter Group, describing it as both an honor and an adventure. He noted the company’s forward-thinking approach and the talent of its team, expressing his readiness to drive innovation and promote growth within the industry.
In recent months, PressEnter Group has been making strategic moves, including a new agreement with popular game provider Swintt to expand its network of online casinos and the launch of CasinoFest, a new casino aimed at revolutionizing the iGaming industry.
Overall, Bell’s appointment signifies an important step for PressEnter Group as it seeks to solidify its position in the online casino industry and continue driving innovation and growth. With Bell’s expertise and the company’s recent initiatives, the future looks promising for the group.