Play’n GO Expands Collaboration with Rush Street Interactive into West Virginia
Following the successful partnership with Rush Street Interactive’s BetRivers brand in Michigan, Play’n GO is expanding its collaboration into the West Virginia market. This move aims to replicate the success experienced in Michigan and bring some of Play’n GO’s classic titles to Rush Street’s players in West Virginia. With a strong track record in the US, the launch is expected to further Play’n GO’s regional ambitions.
West Virginia Represents a Lucrative Opportunity
The expansion into West Virginia solidifies Play’n GO’s presence in the USA, where the company currently holds licenses in four states. With ambitions to extend into all regulated jurisdictions in the USA and abroad, 2023 has been a very successful year for the company, and it is looking to maintain its impressive expansion rate.
Magnus Natt och Dag, chief commercial officer for North America at Play’n GO, expressed enthusiasm about strengthening their partnership with Rush Street Interactive. He noted that the West Virginia expansion was a natural progression of the two companies’ growing relationship and expressed confidence that Play’n GO’s products would be as popular in West Virginia as they have been in other leading US markets.
The Deal Will Benefit Both Companies
The collaboration will allow Play’n GO to introduce its award-winning portfolio to the West Virginia market, including titles like Mega Don Feeding Frenzy. This includes the sequel to their popular apex predator-themed slot with captivating bonuses, demonstrating a history of success and the potential to make an impact in the region despite tough competition.
Including content from a leading supplier like Play’n GO should significantly bolster RSI’s West Virginia presence, enhancing its client onboarding and retention capabilities. The extended partnership will benefit both parties and demonstrate the merits of an interconnected industry. The two companies aim to build on this momentum and explore more opportunities in the evolving landscape of online gaming.
The ongoing growth and dynamism in the US online gaming industry are reflected in the collaboration between Play’n GO and Rush Street Interactive. As more states embrace regulated online gambling, partnerships between content providers and operators become crucial for delivering diverse and entertaining gaming experiences to players, fueling innovation through competitiveness. This collaboration sets the stage for future team-ups and forms a foundation of trust between the two companies.