Leading iGaming content supplier, Pragmatic Play, has announced a contract extension with Playbook Engineering. Under the enhanced agreement, Pragmatic Play will be providing its cutting-edge Bingo product suite to operators on the Rhino and Star Sports brands. This move is set to elevate the customer experience by offering a variety of bingo games, including traditional 90-ball variants and original titles like Drop Pots, Bingo Blast, Diamond Dazzle, and the upcoming Animingo.
This extension builds on the existing partnership between Pragmatic Play and Playbook Engineering, where Pragmatic Play already supplies premium slot games and live casino titles to 11 operators in the UK. The addition of Bingo to the agreement further solidifies Pragmatic Play’s position in the UK iGaming sector.
Irina Cornides, the COO of Pragmatic Play, expressed her excitement about the partnership, stating that it will allow more UK operators to access the supplier’s engaging bingo products. Luke Cousins, commercial director at Playbook Engineering, also commented on the deal, highlighting Pragmatic Play’s undisputable impact on players and their dedication to providing high-quality solutions. He added that the addition of bingo products was a natural progression in their partnership.
Both companies expressed confidence that their partnership will continue to thrive with the inclusion of bingo products.
In addition to the partnership with Playbook Engineering, Pragmatic Play continues to release new games each month and offers live casino titles and bingo games through a single API. Last month, the company also partnered with iGameMedia, a sports streaming platform, showing their commitment to expanding their reach in the iGaming industry.