Pragmatic Play, a leading provider of games for the iGaming industry, has made a significant announcement regarding the launch of its new sportsbook product. The company confirmed that it has rolled out its sportsbook product through DAZN BET for the regulated gambling market in Spain. This launch follows a recent partnership between DAZN BET and Pragmatic Play.
As part of the deal, Pragmatic Play has agreed to provide its full-service iGaming solution to DAZN BET. This includes not only the sports betting solution, but also access to its portfolio of games such as live casino, virtual sports, and slot titles.
The integration into DAZN BET was made possible through Pragmatic Play’s Player Account Management platform technology, delivered by Pragmatic Solutions. This technology served as the core for DAZN BET since its official launch. The integration of Pragmatic Play Sportsbook allows the company to expand its presence within the vertical and makes it available for all Pragmatic Solutions’ platform partners.
In a separate announcement, Pragmatic Play also revealed a significant deal with bet365, expanding the reach of its games for customers in Sweden and Spain. This partnership has allowed bet365’s customers in the two markets to access popular games from Pragmatic Play.
Simon Gatenby, CMO of DAZN BET, highlighted Pragmatic Play’s strong reputation within the online gambling sector and expressed excitement about being the first operator to use Pragmatic’s sportsbook solution. He believes that the new platform will provide an unforgettable sports betting experience for customers in Spain.
Gareth Crook, VP of Sports at Pragmatic Play, emphasized the company’s excitement about powering DAZN BET’s entry into the sports betting market. He also predicted that DAZN BET will solidify its presence in Spain, powered by Pragmatic’s leading technology.
The entry of Pragmatic Play into the sports vertical reaffirms its growing presence in the gambling sector. It complements its existing offering, which includes virtual sports, bingo, live casino, and slots products. This move reflects the company’s commitment to expanding its footprint and providing a comprehensive iGaming solution for its partners and operators.