Churchill Downs Incorporated (CDI) has announced a multi-year partnership with SAP America, a leading enterprise application software provider. SAP will serve as the official technology partner for Churchill Downs Racetrack, the Kentucky Derby, and Kentucky Oaks as part of the agreement. The partnership also includes naming rights for the SAP Starting Gate Suites and SAP becoming the presenting partner of the Kentucky Derby and Churchill Downs mobile applications.
SAP’s focus is on helping businesses run intelligent and sustainable enterprises by utilizing cutting-edge enterprise application software, machine learning, Internet of Things (IoT), and advanced analytics technologies. The company serves clients across 26 industries, enabling them to operate profitably, adapt to market changes, and make a global impact.
SAP America’s president, Lloyd Adams, expressed excitement about the partnership, highlighting the opportunity to team up with the prestigious Kentucky Derby and provide Churchill Downs with SAP’s innovative solutions. Bill Mudd, CDI’s chief operating officer, also commented on the partnership, praising SAP as a global brand and emphasizing how its expertise will support CDI’s vision to drive innovation and growth across its businesses.
Both companies are looking forward to the 150th running of the Kentucky Derby in May, where SAP will join as a signature partner. Additionally, in October 2023, CDI’s boss denied rumors about the possible sale of its online betting arm, TwinSpires.
Overall, the partnership between CDI and SAP is expected to strengthen CDI’s capacity to innovate and drive growth, showcasing a commitment to leveraging technology for the future of horseracing and sporting events.