Sportradar Group has expanded its presence in the US with a new license, securing a temporary sports betting supplier license for the state of Maine. The company, which operates at the intersection of sports, media, and betting, announced that its US betting subsidiary, Sportradar Solutions, was granted the license by the Maine Gambling Control Unit on November 1. This expansion solidifies Sportradar’s US footprint, bringing the company’s total number of licenses across North America to 53.

With its products now available in US states, territories, tribes, and Canada, Sportradar is providing cutting-edge products and services, offering fast, accurate, and reliable data to companies in these jurisdictions. The company is committed to supporting sports betting and gaming companies, while also prioritizing transparency and integrity across the sector.

In addition to its expansion in Maine, Sportradar recently shared strong Q3 results, highlighting an increase in revenue and the success of its cross-selling and upselling efforts. The company also confirmed plans to streamline its operating structure and reduce its global workforce, with an approximate 10% reduction in 2023 labor cost run rates expected.

The launch of sports betting in Florida is another opportunity for Sportradar, although a legal battle between the Seminole Tribe and West Flagler continues. Maine’s legalization of both retail and online betting has also attracted other major players in the sports betting industry, such as DraftKings, which was among the first to enter the state’s fresh market. In partnership with the Passamaquoddy Tribe, DraftKings saw a successful opening weekend in Maine, demonstrating strong interest in its wagering products. Maine is now one of 37 states with live regulated betting markets, in addition to the District of Columbia.

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