Sportradar’s Alpha Odds Tool Boosts Client Profits by 10% in 2023

In a recent update, Sportradar announced that its Alpha Odds tool has increased clients’ profits by an average of 10% in 2023. Alpha Odds, an automated odds recalculation tool, was launched in 2022 and has since benefited over 60 betting operators worldwide.

The tool’s AI capabilities and pricing models provide reliable probability prediction, allowing operators to manage their risk more effectively. It also ensures trading efficiency maximization that corresponds to the trading strategies of Sportradar’s operator partners.

An analysis of 17 million betting tickets across 60 clients showcased the reliability of the artificial intelligence models within the odds recalculation service. Alpha Odds delivered an average trading efficiency improvement of 11% for clients compared to the performance of its conventional odds product.

Moreover, Alpha Odds’ financial reconciliation aspect was independently certified by auditors PwC, achieving the International Standard in Assurance Engagement (ISAE) 3402 Type 1 for matching and client invoicing calculation systems. This certification attests to the company’s robust computational practices and superior visibility when it comes to the processes behind Alpha Odds.

Darren Small, Sportradar’s senior vice president of managed trading services (MTS), commented on the matter, stating that Alpha Odds has been transforming trading betting markets since 2022. He also emphasized the effectiveness of the solution and expressed that the company is a trusted partner.

“The independent ISAE certification validates the performance of Alpha Odds and provides confidence to clients that the associated financial aspects of the solution are transparent and accurate,” said Darren Small.

In addition to the success of Alpha Odds, Sportradar extended its data deal with kwiff, the super-charged betting service. This update solidifies Sportradar’s position as a leading provider of innovative and effective solutions for the betting industry.

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