Stake, a leader in the online gambling and sports betting industry, has announced its entry into the Colombian market through a strategic acquisition deal. The company will acquire Betfair Colombia, including its license, allowing Stake to establish a strong presence in Latin America. The current license for Betfair Colombia is valid until 2025, giving Stake the opportunity to capitalize on Betfair’s existing popularity and quickly attract local players to its products.
This move is part of Stake’s overall strategy to expand in the Latin American region. With existing access to Mexico and Paraguay, the company also has plans to launch in Brazil and Peru. Stake aims to use Colombia as a base for further regional expansions, leveraging its cutting-edge technology, user-friendly platform, and key partnerships to provide Colombian players with a world-class betting and gaming experience.
In addition to its technological offerings, Stake plans to engage local players through its ambassadorial team, which includes celebrities such as soccer pro Kun Aguero, rapper Drake, and the Alfa Romeo Formula 1 Stake team. Colombian fans can register on stake.com.co in anticipation of the operator’s official launch.
Brais Pena, the chief strategy officer of Easygo, Stake’s parent company, emphasized the strategic nature of the expansion into Colombia. Pena sees Colombia as a visionary country, being the first in Latin America to launch regulated gaming. He believes that the stable local environment and flourishing entertainment industry make Colombia an ideal destination for Stake’s Latin American expansion. Pena also expressed hopes for Stake to become a dominant player in the Colombian market within its first two years of operation.
In a statement, Pena highlighted Stake’s commitment to contributing positively to the Colombian economy, fostering innovation, and delivering exceptional entertainment value to its customers.
On a different note, popular streamer xQc recently disclosed his gambling habits, revealing that he has wagered almost 3 billion on the Stake platform. Earlier this year, Stake.com experienced a cybercrime incident related to a North Korea-based group, resulting in the theft of millions of dollars in cryptocurrencies.