Sweden’s state-owned gaming operator, Svenska Spel Sport & Casino, has been forced to change the name of its horse games to Svenska Spel Hästar after a dispute with ATG. The Patent and Market Appeal Court made the ruling on January 25, requiring the operator to implement the name change. This setback, however, is not expected to have a significant impact on the company’s growth.

The transition to Svenska Spel Hästar is aimed at maintaining service continuity while adhering to the court’s judgment. The company remains committed to delivering a top-notch trotting experience for its users. Svenska Spel is incorporating emerging technologies to ensure customer engagement while prioritizing safe gambling practices.

CEO and business area manager Fredrik Wastenson expressed disappointment with the court’s decision but acknowledged the ruling and pledged to make the transition as smooth as possible. Despite the name change, Svenska Spel Hästar will continue to offer various betting options, including high-stakes games like High Five and Duo, as well as formats like Winner and Place in French competitions.

The platform also allows users to follow all races live, including the upcoming highlight of the French trotting season, the Prix d’Amérique scheduled for January 28 at Vincennes.

In addition to the name change, Svenska Spel has been facing other setbacks, including the potential closure of its land-based venues, Casino Cosmopol in Gothenburg and Malmö. The company attributed these challenges to the declining share of the land-based sector in the gaming market, with a significant shift toward online gambling following the industry’s reregulation in 2019, compounded by the effects of the pandemic. However, the company has implemented measures to increase revenues and achieve a more balanced market.

Despite these challenges, Svenska Spel’s state-owned status provides a level of resilience to market downturns and allows for the implementation of measures to address industry challenges. The company also plays a crucial role in spearheading gambling harm prevention research and promoting a safe and sustainable gambling sector in the country.

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