Sweden’s former online gambling monopoly, Svenska Spel, has recently entered into a partnership with Gamban, a provider of self-exclusion services and safer gambling tools. Gamban will now supply Svenska Spel with blocking software to help minimize gambling harm in Sweden.
As part of this partnership, Svenska Spel clients who have chosen to self-exclude from gambling will receive a free Gamban license and access to additional support through the Gamban app for a period of 5 years. This move is aimed at empowering struggling players to gain control over their gambling habits and mitigate potential harm associated with excessive gambling.
Svenska Spel, with its extensive presence in both retail and digital sectors across Sweden, has a longstanding history in the gambling industry. As one of the most influential gambling companies in the country, Svenska Spel is committed to safeguarding its customers and addressing the risks associated with gambling harm.
The director of external affairs at Gamban, Matt Zarb-Cousin, commended Svenska Spel for its dedication to protecting its customers and ensuring that they engage in gambling responsibly and safely. He also expressed eagerness to provide the Swedish operator and its players with top-notch blocking software to enhance their gambling experiences.
In line with its commitment to responsible gambling, Svenska Spel’s responsible gambling specialist, Daniel Harre, emphasized the company’s philosophy that individuals who are experiencing gambling-related issues should refrain from gambling altogether. As a result, Svenska Spel will offer free Gamban licenses to any customers facing gambling difficulties for a period of up to 5 years. Harre believes that utilizing Gamban may give individuals the necessary pause from gambling to seek help, undergo treatment, and initiate their recovery process.
On a separate note, Svenska Spel recently rebranded its horse games to Svenska Spel Hästar following a disagreement with ATG over the naming of its trotting venture. The company assured its users that the transition would be smooth and that no features would be altered during the renaming process.
Additionally, Svenska Spel confirmed its decision to close its Casino Cosmopol properties in Gothenburg and Malmö due to declining revenues and growing operational challenges. This decision reflects the company’s commitment to adapting to market dynamics and ensuring sustainable operations in the long run.