GG.BET, a major player in global esports betting, has announced the renewal of its partnership with Team Vitality, an international esports club. The extended partnership agreement is now set to run through 2024, with GG.BET continuing to support the club’s Counter-Strike team.
The partnership between GG.BET and Team Vitality’s CS roster was first established in 2022 and has since seen the two parties engage in a variety of activations, both online and in real-life. One such activation involved the promotion of V.Hive, a mobile blockading application that has garnered over 80,000 downloads from Team Vitality fans.
Additionally, Team Vitality took part in GG.BET’s Match of LeGGends, an event that attracted over a million viewers worldwide as they faced off against NAVI, another professional esports club. Notably, Vitality, currently considered the top CS team in the world, secured its first major title at the BLAST Paris Major 2023.
Looking ahead, both GG.BET and Team Vitality expressed their enthusiasm for further joint activations. GG.BET emphasized its commitment to supporting Team Vitality, citing the success of its 2023 projects which reached over 150 million fans on social media. The company declared its intent to elevate the strategic partnership to new heights in 2024.
Team Vitality CEO, Nicolas Maurer, echoed this sentiment, expressing his team’s delight in extending the partnership with GG.BET. He praised GG.BET as a leading esports company and emphasized the focus on creating exceptional experiences for esports fans, referencing past events such as a meet & greet in Rio and a show match against NAVI.
GG.BET hinted at ongoing joint online initiatives and large-scale real-life events in collaboration with Team Vitality, aiming to cater to the esports community. Both parties are looking ahead to unveiling exciting new projects over the next two years, with the goal of fostering growth within the CS community.