Bally’s and White Hat Gaming have announced the deployment of their product in New York, marking the sixth collaboration between the two companies in a matter of months. Following successful rollouts in Colorado, Virginia, Arizona, Indiana, and Ohio, Bally’s continues to expand its reach with the help of White Hat Gaming’s PAM solution.

The PAM solution has been designed to support Bally’s sportsbook operations and drive positive results. With the sports betting market becoming increasingly competitive, Bally’s has been actively seeking reliable software to underpin their sportsbooks and offerings.

White Hat Gaming brings a range of tools and functionalities to the table, including the Traveling Wallet, which allows Bally’s customers to access their account balance, loyalty offers, and bonuses across state lines for a more integrated experience. The partnership also includes CRM and PAM services, a proprietary cashier, multiple payment methods, 24/7 support, player protection tools, and more.

Bally’s CEO, Robeson Reeves, welcomed the opportunity to expand the company’s online footprint alongside its existing retail presence. Reeves emphasized the accelerated growth strategy and hinted at more launches in the weeks ahead, indicating the company’s commitment to expanding its presence in the regulated gambling sector.

White Hat Gaming CEO, Phil Gelvan, expressed pleasure in the rapid deployment of the PAM solutions with Bally’s in six states in just three months, highlighting the company’s ability to move quickly and provide operators with the necessary tech stack for smooth launches.

In addition to the New York deployment, White Hat Gaming recently obtained authorization to operate in Maryland, further increasing the company’s footprint in the United States. The collaboration between Bally’s and White Hat Gaming continues to showcase both companies’ commitment to delivering a seamless and engaging experience for sports bettors across multiple states.

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