William Hill, a UK operator, has added four representatives of the Irish horse racing sector to its brand ambassador lineup. This includes Irish trainer Gavin Cromwell, presenter and broadcaster Jane Mangan, and National Hunt jockeys J J Slevin and Sean Flanagan. These new additions align with William Hill’s desire to support and promote horse racing in the United Kingdom, Ireland, and beyond.
As part of their role as ambassadors for William Hill, the new additions will provide blogs covering the latest developments in professional horse racing. They will also produce video content distributed across the operator’s social media platforms to engage fans of the sport.
The new ambassadors will start their activities just in time for the Dublin Racing Festival. Additionally, William Hill announced the extension of its sponsorship of the William Hill Champion Chase at the Punchestown Festival for the next three years.
Andrew McCleave, William Hill Ireland’s head of marketing, welcomed the new additions to the bookmaker’s ambassadorial team, expressing the company’s delight in having Gavin Cromwell, J J Slevin, Sean Flanagan, and Jane Mangan as their new horse racing ambassadors in Ireland. McCleave highlighted their talent and unique insight they will offer to followers.
McCleave emphasized the company’s support of the United Kingdom’s racing industry for years and its aim to position itself at the heart of racing in Ireland. He also commented on the extended sponsorship at the Punchestown Festival, stating that it reflects the company’s desire to be ingrained in Irish racing.
In addition to these developments, William Hill has entered into a new partnership with Off The Ball, an Irish sports media company, to increase the company’s exposure in the world of Irish Racing. Overall, these moves indicate William Hill’s commitment to expanding its presence in the Irish horse racing sector and supporting the sport as a whole.