Yggdrasil, a leading publisher in the iGaming industry, has achieved a significant milestone in its growth plan by forming a new partnership with Campeón Gaming, a respected iGaming operator. This partnership will aid Yggdrasil in its expansion plans in Latin America, as the company has set its sights on growing in the regulatory markets in the region.
The collaboration will allow Campeón Gaming’s brands to access Yggdrasil’s game portfolio and YG Masters content, which includes games featuring the provider’s Game Engagement Mechanics. Some of the featured games include Legend of Dragon Wins DoubleMax, 10 000 BC DoubleMax, and Starfire Fortunes TopHit. Yggdrasil’s YG Masters portfolio also includes releases from other popular software providers and studios in the iGaming world.
George Merodoulakis, Campeón Gaming’s group chief commercial officer, expressed that the partnership combines the innovative strengths of both parties and aims to refresh their game portfolio with Yggdrasil’s content to provide a broader range of entertainment to their users. Meanwhile, Jose Kadala, Yggdrasil’s commercial director, highlighted the warm reception their content has received from players and operators in Latin America and expressed excitement about extending their reach in the market through Campeón Gaming.
The new partnership comes on the heels of Yggdrasil’s recent announcement of the launch of ReelPlay’s King Arthur 10K WAYS slot. These developments mark Yggdrasil’s commitment to delivering innovative content and solutions to players, partners, and clients, as well as its strategic focus on expanding its presence in the Latin American iGaming market.